TITLE: Network Marketing

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Welcome to Network Marketing Resource

Guide on network marketing information.

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Drafting Your Letter

In writing your letter, emphasize the benefits of your product, service, or business opportunity that are likely to be of special interest to the group you plan to contact. Use the following guidelines to write your letter:

1. Keep your letter brief and to the point. Strive for no more than one page.

2. Make your letter look good. Use business letterhead, and if you are just starting, you can create one inexpensively by following the guidelines for making fliers and brochures. Also, be sure to produce it on a good typewriter or use a word processor and letter printer. You want to go first class.

3. Keep your sentences and paragraphs short (no more than three or four lines per sentence, or eight to ten lines per paragraph). This way your letter is easy to read.

4. Leave plenty of space for the margins. Again, this promotes readability—and it looks more professional.

5. Start off with one or two sentences that attract attention, and quickly let the reader know what the letter is about and why he or she should read more. This way, you involve the reader and avoid the "junk-mail-toss-it-away" syndrome. If you have a brief conversation with the recipient before writing, mention that the person already expressed interest, and now at his or her request you are sending the information requested.

6. Select the one, two, or at most three benefits of your product which you think would be most attractive to your prospect and emphasize these. You are mainly trying to get your prospect to pay attention and stimulate his or her desire to learn more about your program. So don't tell everything now. If you say too much, your letter can get boring or overwhelming. Instead, home in on the key, most interesting points.

7. Include any details about your product, service or business on a separate sheet, and note in your letter that you are attaching these materials.

8. Close with an invitation to action or an Indication of what action you will take. Depending on your personal style, invite the person to call you to set up an appointment, or state that you will call in a few days to set up an appointment.

9. Address your letter to a specific person, if you know this, or if you are mailingwhat is obviously a form letter, add a personal note to the recipient to personalize it. You'll get a better response when you do. However, make sure this is a real personal note based on a past contact or something you know about the person—not just the person's name followed by a general sales comment such as "Marge—this program is really great.' Such comments are obviously phoney and some people might get offended at the use of their first name unless they have had prior contact with you.

Later, regardless of how you have written your letter or close, call to make sure your prospect has gotten the letter, has read it, or is interested. This follow-up is important, because even if you have invited the person to call, the person may never have received the letter, may have lost it, may not have read it, may have forgotten it, or may have meant to call you but didn't get around to it.

Regard your letter as a door opener. Then you have to keep that door open and go through it.


 

 

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TITLE: Network Marketing

Network Marketing Category: Network Marketing

Shopping Mall: Network Marketing

Network Marketing Topics: Network Marketing