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Passing On Leads To Members Of Your Sales Group

Turning over leads and sign-ups to members of your sales group is an excellent strategy when there is a lot of local interest in your program and your organization is growing rapidly. You act as a central clearinghouse for your organization and pass on leads to first- or second-level members of your sales team or downline for follow-up.

This approach is especially good if you are advertising or are actively promoting your program and are getting many inquiries. Rather than trying to handle all of them yourself and ending up with dozens of frontline people you can't help properly, share your leads with your sales group and distribute them as best you can by geographic area (or according to any other arrangement that makes sense, such as by industry, randomly dividing the leads to people working in the same geographical area, etc.).

Another advantage of passing on your leads is that your active frontline people don't feel you are in competition with them for new recruits—so they can better look to you for support. Think of it as if you are an army commander or corporate head passing on assignments to your troops.

However, be sure your referrals of leads and sign-ups are going to active distributors who are willing to work with the people you assign them. Otherwise, you end up with these further downline in your organization, and you have to work with them anyway yourself, since the sponsor to whom you assigned them won't follow through.

Also pass on people to your downline distributors when you meet them together or if there is any confusion about who should sponsor this person. (For example, you tell Mary about the program, but Mary is a good friend of your distributor Brad.) The reason to give the priority to your distributors is that you don't want your distributors to feel you are in competition with them, for that only breeds resentment and alienation and makes them question your support.

Remember this important rule: Never compete with your distributors.

Besides, when you pass on people to your distributors or let them sponsor the prospect when there is any question about who should sponsor, you benefit anyway, because the new recruit is still in your line. But if you sponsor a person, where your distributor feels he or she should do the sponsoring, only you benefit, and your active distributor may feel offended and less enthusiastic about working on the program in the future.

So practice the golden rule of the MLM approach to marketing. Pass on your leads when you can, and when in doubt, pass on your prospects, too.


 

 

 

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TITLE: Network Marketing

Network Marketing Category: Network Marketing

Shopping Mall: Network Marketing

Network Marketing Topics: Network Marketing