TITLE: Network Marketing

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Organizing Cooperative Activities

You can help your distributors work together with you as a team by organizing and coordinating cooperative events. These can include some of the following activities:

Jointly Organized Business Opportunity Meetings. You combine forces with other distributors to do a joint meeting. Each person is responsible for a part of the program and contributes a proportionate share to the expenses. You can use various formulas for figuring out who contributes what— for example, five dollars each; two dollars for each guest the distributor brings to the meeting, or a sliding scale of contributions based on one's position in the organization, such as ten dollars for the group leader, five dollars for the area leaders, and two dollars for any other distributors.

An Opportunity-Meeting Network. This is designed to keep members informed of all opportunity meetings put on by anyone in the network. It works like this: A distributor in each area puts on a meeting, and these are announced on a single list or flier that is circulated to all participating distributors and members of their groups. Any distributor in the network can invite guests to a meeting (and perhaps there may be a charge for attendees as noted).

Cooperative Advertising. You jointly advertise with other distributors if you are putting on a joint meeting. Or you pool resources to place a large ad, and all of you share the leads. In one ad approach, individual distributors list their phone numbers in the ad and freely follow up when someone calls. In other cases, the head of the group places the ad, though all participating distributors pay. Then, as the responses come in, the group leader assigns them to the dis-tributors—either by area or randomly.

Joint Participation as an Exhibitor at a Trade Show or Consumer Fair. Again, there are many sorts of arrangements. Several distributors can share the costs of the booth together, then share all the leads generated at the show. Alternatively, one person can pay for the booth, and the dis-tributors who want to work at the event can contribute to the booth cost based on the number of hours they want to be there. In this case, everyone makes his or her own contacts at the show and follows up on his or her own leads. Or create another system that works for you.

Sharing Office or Other Equipment. This is a good idea for expensive equipment such as computers, faxes, and telemarketing devices. For example, one distributor bought a telemarketing system to share in making cold calls (the device dials about 60 people an hour, and if they are interested, it records basic information about who they are). He , used it to support his distributors by lending it to each of them for a short-term period. They would use it for a few days to generate a lot of leads; then, they would pass the equipment on to another distributor and spend the next few weeks following up. Another distributor used the same kind of device to develop leads out of a central office, which he shared with several members of his downline. Then, when the leads came in, he referred them to these distributors according to geographical area.

An Open Invitation to a Large Opportunity Meeting You Put On. Your distributors can bring guests or just send people to your meetings if they can't attend themselves. Then, you sign people up for them. As part of this invitation, you might also offer arrangement for distributors to contribute toward the meeting costs by paying for each guest they bring or send. And if they aren't there, you can always collect later. (Incidentally, don't let guests know about these payment arrangements—guests will feel funny about this and it's in bad taste to talk about these internal workings in front of guests—just keep the arrangements between you and your distributors.)

 

 

 

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TITLE: Network Marketing

Network Marketing Category: Network Marketing

Shopping Mall: Network Marketing

Network Marketing Topics: Network Marketing