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The Fast-Start Training Program

A fast-start training program is an excellent approach if you are involved in the early phases of a new company, because it helps you quickly build up an active sales group. Then, once you have recruited, trained, and motivated this team, the team members can introduce the program to other prospects in the more traditional way.

The keys to making this program work include the following:

1. Have sufficient product and distributor kits on hand, so your distributors can get started right away. Some companies have their own variety packs and start-up materials. Or if they don't, create your own fast-start kits by purchasing from your company in case lots then repacking these materials in smaller units your distributors can buy from you.

If you are assembling your own fast-start kits, include one or two samples of all products, or if it's an extensive line, one or two samples of the fastest-selling items. Also, include company fliers, brochures, and any material you have prepared for your own group (in keeping with company guidelines, of course).

Use the distributor prices to figure your costs, and keep the cost of each kit to about $50 to $100.

This approach does involve a substantial financial commitment, since you need sufficient product on hand to respond to the demand—perhaps $2,000 to $10/000 in product. If you would prefer not to or can't front this yourself, consider having an investor or a team of investors to put up some money. Say $500 to $1,000 each for a percentage return on their money or perhaps in return for you putting some new active distributors under them.

2. Require recruits to pay for these kits with cashier's checks, money orders, or cash. It's best not to use credit or personal checks—because you may be recruiting many people you don't know. Also, unless the company encourages local warehousing and gives distributors a bonus for doing this, add on a small service charge, say, 10 percent, to pay for your time and to encourage distributors to order direct from the company.

3. Set up fast-start opportunity meetings and invite your first-and second-level persons to come to these meetings with
at least one or two guests.
Locate a facility, such as a hotel, that is large enough to hold a sizable group and can provide you with expanded space as your group grows. The facility also should have a solid, professional image, to show that you are going first-class.

4. Organize a good opportunity presentation and close by inviting all newcomers to sign up now with their sponsor. Indicate that they can take their starter kits with them right away.

5. Invite everyone to come to the next meeting with one or two more guests. And this includes the newcomers who have just signed up.

6. Provide additional training for those who have been to an opportunity meeting before. This way individuals don't have to sit through the same meeting again and again. Instead, they can learn some new techniques while the regular meeting is going on.

If you do provide additional training at these meetings, consider offering different levels of this training (i.e., more basic, intermediate, and advanced) as your organization grows and you have more and more people in it with varying levels of ability and experience. For example, some distributors in a new health program who used this technique divided their training program into three phases:

1. The Basics, covering how to fill out the company forms, how to prospect and invite people to opportunity meetings, the highlights in the company manual.

2. Advancing in the Program, covering the techniques of building an organization and how to move up to the next level in the company.

5. Excelling in Leadership, covering how to advance to the highest levels in the company by training others to create a strong, growing organization.

The distributors who had been to the meeting before went to the appropriate training meeting, while their guests heard about the product line and the business opportunity.

Encourage your people who live in another area to at-tend your meetings a few times, even though they may have a long drive. Then, they can see how you organize the program and do the same thing in their own areas. Explain that it's more effective for them if they see what you are doing firsthand rather than just reading about these methods and ideas in the written materials you or the company provides.

 


 

 

 

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TITLE: Network Marketing

Network Marketing Category: Network Marketing

Shopping Mall: Network Marketing

Network Marketing Topics: Network Marketing