TITLE: Network Marketing

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Calling Those With A Wide Network Of Contacts

Persons who are the heads of organizations, in outside sales, or in public contact positions where they see many people every day are especially good to contact because they know a large number of people. Some examples are heads of church groups or social organizations, real estate and insurance agents, and merchants.

These people will probably want to see a letter or materials they can review before they agree to meet with you (see the section on writing letters). But you can pave the way with a brief introductory call, in which you explain to them or their secretary why the program might interest them and their group. The call should only last about a minute. If they are interested, send them literature, and after a few days, call again to follow up.

 

What to Say in Your Initial Call

In your initial call, get to the point quickly: how the program benefits these individuals and their group. Start off by saying you are calling about a program with these benefits and you would like to send them some literature if they are interested.

The advantage of this quick-to-the-point approach is that they know you intend to be brief, so they will be more receptive to listening—because they don't have to face a long sales pitch.

Finally, find out where to send the literature, and depending on your style, invite them to call back after they ; receive it or indicate you will call in a few days to follow up. In either case, plan to call back yourself, whether you invite them to call you or not.

A call might go something like this:

To a Leader of a Church or Social Organization (about a Consumer Discount Club)

"Hello. This is ____——— of (your company name). I'm calling about a new program that might benefit your group, since the program offers an opportunity to save money on all kinds of goods that people are buying anyhow. It would also be a great fund-raiser for your group, since you could organize it as a group project.

"I can tell you about it very briefly in about a minute over the phone. Then, I've got some literature I'd like to send you. We have a number of presentations on the program in your area. Or if you prefer, I can meet with you personally, or one of our members can put on a presentation for your group."

To a Real Estate Agent (about a Consumer Discount Club)

"Hello. This is_____ of (your company name).
I'm calling about a new program that real estate agents are finding very popular, because they can increase their good-will by telling their clients about a new way to save money on all kinds of goods. Also, you can earn extra income when your clients get involved in the program.

"I can tell you about it very briefly in about a minute over telephone. Then, I've got some literature I'd like to send you. We have a number of presentations on the program in your area. Or if you prefer, I can meet with you personally to discuss this further."

To a Merchant (If You Can Sell Your Product to Retail Stores)

"Hello. This is ________ of (your company name). I'm calling about a new program that many merchants are getting involved in, because they can substantially in-crease their income by putting out a few brochures about some exciting new products.

"I can tell you about it very briefly in about a minute over the phone. Then, I've got some literature I'd like to send you. We have a number of presentations on the program in your area. Or if you prefer, I can meet with you personally at your store to discuss this further."

 

What to Say in Your Follow-up Call

Sometimes people will call you after reading the literature you have sent. But usually, you need to follow up yourself. The key points to cover in your follow-up calls are:

Have they read the material? (If not, recap some major points or offer to send them another brochure and call again.)

Do they have any questions about anything they read?

Are they still interested and do they want to learn more?

When can you set up a meeting? (Usually, they will want you to meet at their place of business. Or invite them to a meeting and offer to take them there yourself.)

As in the initial call, don't go into too much detail on the phone. Your main objective is to gain interest and then, if the person is receptive, set up a meeting to talk about the program in depth.

 

 

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TITLE: Network Marketing

Network Marketing Category: Network Marketing

Shopping Mall: Network Marketing

Network Marketing Topics: Network Marketing