TITLE: Network Marketing

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Welcome to Network Marketing Resource

Guide on network marketing information.

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Designing Your Weekly Plan Of Action

To establish your weekly plans, look at your ove goals and monthly program, and break down these figu into what you need to do each week.

Planning for Direct Retail Sales
To develop your plans for marketing a product direc you need to determine the number of sales calls and presentations required to make so many sales. And you hi to figure out how much time you need to do this, whate your method of selling.

For instance, suppose that you are doing party p selling and are seeking prospects who will put on a sa party for you. Also, suppose that you have to make about ten initial contacts to get three persons who want to hav personal presentation; you must give three presentations get one person who would like to arrange a party. Now if you attach times and results to this, you may find that it ta you about one hour to make the first contacts by pho another three hours to make presentations to interest people to get one commitment, and perhaps another three hours to work with the host to make the arrangements actually putting on the party. That means, on the average, you are spending about seven hours to arrange and put each party. If your average sales party produces about $300 in sales and nets you a commission of $140, that's about $20 an hour.

As you recruit others to do the same thing, you will increase your earnings through overrides on the sales made ty those in your sales organization. But, normally, you will start by direct selling yourself—so you should know on the average how much you can expect to earn and how much time you must invest to earn this.


Planning for Building a Sales Network

To figure out your earnings from your sales network, you must break down your activities to include the time you spend in recruitment and training activities. Using the previous example about building a group, suppose you need to contact about 100 persons a month or 45 every two weeks and make presentations to those who are interested, to get one active distributor. Also, suppose you need to work with your currently active distributors to motivate them and teach them to do the same.

Thus, on a weekly basis, you need to make about 20 contacts and invite about a third of these to meetings, and your distributors must do this, too.

Now, suppose it takes you about two hours to make calls or otherwise contact people who are interested in meeting with you to learn more. Then, you have to allow about one hour per meeting. So, you know you have to spend about ten hours per week in prospecting (two hours to set up meetings and eight hours for the meetings with the estimated five or six people who will be interested which includes a few extra hours for travel or setup time). At the same time, you have to spend about two hours working with your active first-level distributors—say you have five—so allocate another ten hours for that.

Once you have set up such a plan, over the week, observe howwell your plan is working. Are you contacting about as many persons as planned in the time allotted? On the average, are you getting the positive response you expect? If you are selling direct, approximately what percentage of those who you contact are becoming customers, and how much are they buying? Or if you are working on developing a group, what percentage of those you contact are signing in and becoming active? Is this as you estimated?

Then, as necessary, modify your projections or change your activities. For example, if your projections are on target, but you want to increase the number of customers or the number of new salespeople signing up, then increase the time you spend contacting and meeting new persons. Or if people aren't responding as enthusiastically as you expected, increase the amount of time you spend selling or recruiting—or perhaps improve your sales and recruiting techniques.

Similarly, assess the amount of time you need to spend with your customers or distributors. Do they need more help and therefore more of your time? Or are your people fine as they are? Find out what they need and plan your time accordingly. Then, advise your salespeople to do the same with their own distributors.






 

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TITLE: Network Marketing

Network Marketing Category: Network Marketing

Shopping Mall: Network Marketing

Network Marketing Topics: Network Marketing