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Some Success Stories

I have met dozens of MLM distributors who tried the business opportunity/recruiting approach with little success. People didn't show up at meetings. Or if they did, they didn't join. Then, if they did join, the distributor found it hard to keep them motivated. Or these people had a similar "recruit other distributors" mentality, resulting in a marketing structure overloaded with distributors and few customers. So there were few sales to ultimate customers, and nobody made much money, including the company. The sales structure might be growing, but the product volume wasn't keeping pace.

But then, when these distributors shifted their approach to emphasize the product and being a customer first, that worked for them. For example. Bob, a distributor of health foods and vitamins, clipped a few vitamins to the back of his business card, and when he met someone who seemed tired, he would whip out his card and say, "Try them. They'll make you feel really good, and then call me in the morning." Janet, representing a travel program, would invite single people to a social evening at her house, and then she showed some slides describing how they could go on exciting low-cost trips. "I don't even try to market the business to people," she confessed. "But people sign up, and they bring others to sign up, too."

One key to this consumer-into-distributor approach is using the products yourself and telling the people you meet every day about them. For example, Joan, a former high school math teacher, built a business grossing over $10,000 a month in three months by talking to the people she met in supermarkets, at the post office, at the gas station-everywhere. She began by using the products—vitamins and a water dome that purified water. Then, she started talking about them enthusiastically to everyone she met. "I ask them if they're concerned about the water—and what vitamins they take." Then, she recommends what she is using and offers to get the products for them.

But Joan doesn't tell people about the business opportunity in the beginning, because she feels that might turn them off. As she explains, "Many people think multi-level marketing is like knocking on doors. But a satisfied customer is really your best distributor. When they see how good the product is, they think of other people they know who might use it. Then, they realize they could sell the product, too."

Another distributor, Barry, who also doesn't go out of his way to contact people, uses an effective three-phase approach to turn customers for his health products into distributors. First, he always has a few sample packs with him, gives out free samples, and asks people to call him the next day to let him know the results. When they call, he finds out about their level of interest. Do they want to only be a consumer and get the product wholesale? Would they like to tell a few friends about the product and make money, too? Would they like to start or expand a home business using this product?

Then, depending on their level of interest, Barry invites them to one of the following; (1) a small product seminar to learn more about the product and other health products, (2) a business opportunity meeting put on by some distributors in the company, or (3) a lunch together to discuss the business opportunity in depth.

Other distributors combine advertising, phoning, and other sales techniques with this consumer-first approach. For example, several distributors I know have promoted diet and nutrition products successfully by advertising their products in a few local papers, and when people call, they talk only about the product. Then, they invite the callers to come to their office to try the product or arrange to meet in the prospective customer's office or home.

When they have this first meeting, they focus on the product, too. They may mention in passing that there is a business opportunity for people who like the product. But they defer any discussion about this until the person has become an active consumer. That way the person develops a real commitment to the product and doesn't feel under any pressure to make it a business, which is what makes some people resist becoming consumers in the first place.

However, once persons become active consumers, they can be turned around. And some become extremely dynamic distributors. For example, Fiancywas seeing a holistic physician who recommended a particular herbal remedy. She used it for several months. Then, after seeing dramatic changes in herself due to the product, she became a strong advocate and began telling others. Gradually, she built a business, and a few months later, her husband joined her in what had become a full-time effort.


 

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TITLE: Network Marketing

Network Marketing Category: Network Marketing

Shopping Mall: Network Marketing

Network Marketing Topics: Network Marketing