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Guide on network marketing information.

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Knowing Your Product

You must know much more about the product than if you were just a user, and you must be able to translate this knowledge into a brief product description that makes the product appeal to what the potential customer wants and needs.

To be convincing and persuasive, you must fully understand and stress three main points about the product: (1) its major selling features, (2) the benefits of purchasing the product because it has these features, and (3) the advantages of this product over the competition.

You should know this information for each product in the line and be able to talk about the features, benefits, and competitive advantages of the product line, brand name, or company, as a whole. If you can draw on your own experience of using the products in making these points, this certainly helps.

But whether you use the products or not, learn about their unique features and how these benefit the user so you can make your sales presentation accordingly. These features include product characteristics such as:

• the nature of the product and what it does (for example, tastes better, looks better, works better)

• the price of the product (for example, it has a lower cost)

• the quality of the materials used (such as it is of higher quality)

• the service offered with the product (for example, the customer will receive better maintenance or special training in using the product)


Once you know product features, think about how these product features translate into user benefits. For example, a diet product has the feature of having fewer calories and less fat. But the selling benefit is that the reduced calories and fat will take off pounds which will make you thinner and healthier and improve your appearance.

Also, acquire any backup technical knowledge needed to enable you to explain why the product works as it does or has other features and benefits. This information is particularly important if you are marketing a line of high-technology products, food, diet programs, or drug products, where people are likely to ask questions. When they do start probing, it's not good enough to say, "I started using this product, and I lost five pounds and never felt better." This may satisfy some people. But you have to be able to explain about the Ingredients, for example, if someone wants more detailed information.

Finally, become familiar with the competition. Try out some of your competitor's products to learn how they are similar and different and to see how their features and benefits compare. Perhaps sit in on one of your competitor's product demonstrations or opportunity meetings to see what their distributors say.

Sometimes, your company or sponsor may be reluctant for you to investigate the competition, because they are afraid you may get recruited away. However, if your product is good or better and you are really committed to it, that shouldn't happen. Also, when you know about the competition, this enables you to say that you have made an informed choice in deciding to promote your product or service, which helps to give you credibility when you market it. At the same time, this gives you more assurance because you have made your choice based on a full knowledge of the field, and you can knowledgeably tell others about the differences.

Even if there are relatively few product differences, you may have other valid reasons for selecting that product (such as liking the company better or getting more local support). When you are informed, you can most effectively pitch these advantages, because you know what your product of-fers relative to the competition.

 

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TITLE: Network Marketing

Network Marketing Category: Network Marketing

Shopping Mall: Network Marketing

Network Marketing Topics: Network Marketing