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Distributing Your Materials

Brochures, fliers, and posters can be an extremely effective tool for inviting people to call you for individual presentations or to announce upcoming product demonstrations, sales parties, or opportunity meetings. In fact, you should carry some sales literature with you at all times. Then, as appropriate, you can hand someone a flier or packet of materials, put up a poster, or give someone a stack of fliers or brochures to display.

Use the company's handouts, where available, or make your own, as needed. If you do create your own, you may need to get the company's approval if you use its name. (Check the company's policies and procedures.) If you don't mention the company, you are relatively free to say what you want (though, of course, you must be accurate and not misleading).

You can use these materials in a variety of ways to suit your own personal style. For example, one woman who belongs to a number of different groups regularly brings fliers and brochures to meetings and distributes them to participants. In some cases, she gives a brief presentation about the program at meetings and invites everyone to take some of her materials.

Another man regularly takes fliers to parties and events and hands them out. Depending upon circumstances, he leaves them at the door (so people can pick them up as they arrive), scatters them at tables around the room (the refreshments area is particularly good for this purpose), or discreetly hands them out to people after talking to them briefly.

Another woman, who also gives out fliers at parties, finds a way to bring up her program during the conversation. Then, if the person seems interested, she pulls out a flier out of her purse, saying something like, 'Well, since you're interested, here's a flier describing the program in more depth and some of our upcoming events. I hope you can come." She does the same thing when she goes shopping or to a meeting.

The advantage of using these materials after a brief conversation about the program is that people have something tangible to look at, and that helps to make the program seem more solid. Also, it's a vivid reminder of your conversation.

How and Where to Distribute Materials

You can always give brochures or fliers to a few people after you talk for a while at any party or meeting. But if you want to do more such as making an announcement, putting fliers at the entrance, or passing out fliers to everyone, check with the host to see how much promotion you can do. In some cases, the host may invite you to say a few words to the whole group or more actively distribute materials. But other times, the host may not want any promotion at a purely social occasion. So be sure to ask first. You certainly don't want to create hard feelings—or worse, be asked to leave.

Other places where you can hand out materials are lines for events or at entrances to places where people who are part of your target market are likely to go (trade shows, fairs, clubs, businesses, restaurants, etc.).

Another possibility is to give them to people you contact as you do whatever you do everyday.

In some cases, you may be able to follow up on your flier by going into more detail when someone is interested (such as someone you meet at the produce counter in the supermarket). But other times, you may be limited to only a few words of explanation, such as one woman who has gotten some good responses by passing out fliers to toll booth collectors as she drives through. She has time to make only a brief remark, such as "Here's a great way to save money," "Here's a way you can make more money than you are making now." But when you do have more time, you may find it cost effective to say a little about the program first; then, if the person is interested, you can hand out a flier that reviews some of the key points you have already mentioned and lists upcoming meetings and activities that guests can attend, or a number to call you to arrange a meeting.

Also, you can put up fliers in key locations (such as at your local supermarket copy service, or laundromat). If you can, put them in the windows of stores that have other fliers on display, or ask store clerks to put them on the counter so people can take them. You'll find that certain stores are particularly amenable to these displays— typically stores that are already distributing other materials, like free newspapers and magazines. (Commonly, these include record stores, bookstores, magazine and smoke shops, and health centers.)

Places where groups gather are another place to put up fliers, such as

• the bulletin board or display table in a church, youth center, or lodge meeting hall
• school and college bulletin boards
• car windshields when the cars are parked for a particular event related to your product (such as a health conference if you are promoting health products)

An easy way to distribute fliers is to take a few stacks with you when you do your usual errands and drop them off or post them, as appropriate. If you are working with a group of distributors, ask, others in your organization to help you. Another alternative is to hire a postering service, which distributes fliers from different gorups to key distribution points. Or hire high school or college students.

Still another strategy is leafletting at selected locations. For example, hand out fliers on a food product to people leaving a supermarket. Or pass out leaflets on a health product near a health store. However, when you do leaflet, observe some common courtesies and comply with any legal restrictions. For instance, don't stand too close to a store, so that you don't seem to be working for the store and don't upset the owner, who may see you as a competitor. As long as you are not directly in front of a store and are on a public street, not on the store owner's territory, you can usually hand out fliers and samples freely. But wait until people come out of a store—that way you don't appear to be discouraging them from going in.

If you are at a shopping center, the whole complex may have laws restricting the distribution of material. If you see other people already doing this or there's no clear place to go for approvals, it's probably easier to just go ahead and do it. Someone will tell you if you can't. And once you start doing something, people are more likely to let you keep doing it. Conversely, when you ask, people are more apt to say no, regardless of whether you are allowed to do something or not.

Trade shows and consumer events (including flea markets, county fairs, gift shows, arts and crafts shows, and ethnic festivals) are also good distribution sites. However, you may need to do this at the entrance or exit, or in an open public area, and you may not be allowed to do this in a very open way in the exhibit hall, because the event management has rules restricting the distribution of materials to protect the people who have already paid for exhibit booths. Before you hand out things on private property in large scale, check on what is allowable. Alternatively, to keep your costs of materials down as well as avoid restrictions, you may find it best to talk to people first, and then hand out materials to those who express interest. Exhibitors with related products may be especially likely prospects.

You might also try distributing materials at the unemployment office, if you want to appeal to job seekers—though again, talk to people first or hand out fliers outside the office on public property.

To keep track of the effectiveness of your distribution efforts, keep a list of where you have distributed materials and the response. When people call in response, ask about what brochure, flier, poster, or other advertising they are responding to and where they saw it, so you can note this, too, in determining what materials are drawing for you and from what locations.


 

 

 

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TITLE: Network Marketing

Network Marketing Category: Network Marketing

Shopping Mall: Network Marketing

Network Marketing Topics: Network Marketing