TITLE: Network Marketing

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Finding Groups To Contact

Flow, with the material you need to support what you are doing, you must find and make contact with the appropriate groups. The process is much like seeking out leads and contacting them for your MLM program generally.

First, target your market by figuring out which groups would be most interested in your general topic (if you're talking about diet or health, besides the general interest community and civic groups which book speakers, there might be some specialty groups in your area that might be especially interested—such as a Vegetarian Society chapter, a large health club which has speakers, a women's business group, etc.).

Then, find out what groups of these types exist in the area where you want to speak. You can obtain this information from several sources:

Look in the Yellow Pages of your phone book under the relevant listings. For example, in my own directory, there is a listing for 'Associations,' which then lists a variety of other organizational categories. Some of these which you might find of special interest for MLM programs might be these, depending on your particular product type:

• Athletic organizations
• Business and trade organizations
• Clubs
• Environmental, conservation, and ecological organi-zations
• Fraternal Organizations
• Human services organizations
• Political organizations
• Professional organizations
• Religious organizations
• Senior citizens' service organizations
• Social service organizations
• Women's organizations and services
• Youth organizations and centers

Another source of local groups might be a directory of members or local associations and organizations produced by your Chamber of Commerce.

Also, ask friends and business associates if they know of any groups you might contact, particularly if they are members, which can help to give you an in.

If you can get the name of the appropriate contact— the director or program director—use it. If you have a person to connect you with this organization, he or she can tell you. Or if you are using a telephone first approach, find out who to speak to when you call; then briefly describe your ideas for talking to the group with that person, and send your promotional materials or packet to him or her. Otherwise,just direct your materials to the program director and use the organization's address. It will then be directed to the right person, and if there is interest, this person will contact you, and you can thereafter deal with him or her.

 

Handling Your Initial Contact and Follow-Up

After you have sent out your initial material (either after a preliminary inquiry call or in a direct mailing without a call), then plan to do some follow-up within a week or ten days if you haven't heard from the person to whom you sent your material. The follow-up process is similar to following up after you have sent out information about your product to work toward getting the sale. Find out if your proposed speaking arrangement is being considered, if any other information is needed, how long the consideration process will take, and the like. Perhaps suggest a meeting, if the person seems receptive and the group might be a likely prospect. This might also be a good time to offer to send a sample tape of your talk, if you haven't previously sent this out with the initial mailing.

Then, if there is interest, work out the arrangements, and handle the details much as you would in planning for a presentation on your product. For example, find out how long the talk will be, how many people will be there, what kind of equipment you will need (slide carousels, screens, VCR monitor, etc.). Also, find out a little about the audience, so you can adapt your talk to them. Then, too, learn what you can say about your product, if you can give out handouts or sell product at the end, and so on. And be sure to get directions to the meeting site, if you are not sure where it is, so you avoid any delays due to getting lost.

Finally, send the program director for the meeting a confirming letter about the date and any special arrangements for the meeting. Should there be any payment agreement, be sure to note what you understand about this too. Invite the program director to be sure to call you if anything is incorrect, and it's a good idea to call yourself a few days after you send the letter to make sure it has been received, so that you know everything is set.

If the program director is going to be sending out any information about your talk in advance (fliers, newsletter listings, etc.), request a copy for yourself (this helps to reaffirm that the date is set, plus you may be able to use some of this material later, in promoting yourself as a speaker). Also, to be doubly sure, it's a good idea to call a few days before the meeting just to be sure everything is still on, as planned, if the program director hasn't already called you to do this.


 

 

 

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TITLE: Network Marketing

Network Marketing Category: Network Marketing

Shopping Mall: Network Marketing

Network Marketing Topics: Network Marketing