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Guide on network marketing information.

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Developing Systematic Procedures For Placing Ads

To get the most mileage for your advertising dollar, you need to be systematic in how you advertise. That means setting up a system to decide how, when, where, and what to advertise, and then you must record the results.

To set up this system, keep track of the schedules, costs, and procedures for placing ads in the particular media sources you are considering. Later, keep track of the response when the ad appears to determine which media sources produce the best results—based on the rate of re-sponse and the percentage of responses which turn into consumers or distributors. Also, use this information to determine your approximate costs for each positive response so you can compare the relative costs of advertising in each media. The ads that turn out to have the lowest cost per consumer dollar spent or effective salesperson recruited are the ones that are most effective.

To begin the information gathering process, initially do some research to build up a file of potential advertising sources. Call up potential sources and ask about the costs for classified and display advertising (that is, by the word, line, column inch). Find out about discounts for repeated ads, advertising deadlines, and specific requirements for placing an ad (for example, do you have to have camera-ready copy or can the publisher set your ad in type?). It helps to list the name of a contact person, too.

By knowing this information in advance, you can readily tailor your ads to suit each publisher's specifications. Also, you can plan an organized ad budget and allot so much for advertising in each media source. For ready access, keep all this information in one place

In some cases, such as in placing newspaper classifieds, you can call in your ads. But most publications require you send in with your copy a check for payment. Sometimes, you can stop by the office with your copy, but other publishers prefer that you mail it in. Find out the appropriate procedures so you can follow them.

Also, ask about special sections, issues, or programs where you might advertise. These might be especially good times to advertise in a particular publication, because these specials attract a larger audience or draw more people from a particular group you want to reach. For example, if a local singles magazine is running a feature on health classes, this is an ideal time to advertise a health product.

When you advertise, list the date (or dates) your ad is scheduled to run, and check that it does. While some publications will send you tear sheets with your ad if you are running an expensive display ad, most publications don't particularly if yours is a low-cost or classified ad.

After your ad runs, track the response by recording the number of replies received for each ad and the number of callers who arrange to meet with you or indicate an interest. Also, note how many of these subsequently become consumers and distributors. Your records will prove invaluable in helping you assess how well your ads are pulling and whether the cost of the ad is worth the returns. Also, your records will be useful in planning your next ad campaign, because they can help you see what works and is cost effective, so you can do more of that next time, while you drop or modify what isn't working or is costing too much.


 

 

 

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TITLE: Network Marketing

Network Marketing Category: Network Marketing

Shopping Mall: Network Marketing

Network Marketing Topics: Network Marketing