TITLE: Network Marketing

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Guide on network marketing information.

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Using Different Advertising Approaches For The Same Program

It makes sense to separate your advertising for consumers and for job and business opportunity seekers. Many people who are involved in building a sales group try to do both in the same ad—for example, they try to reach health-conscious consumers with an ad like: "A fantastic weight control program . . . and make money, too!"

The problem with this kind of ad is that you confuse your appeal, and you may alienate potential consumers or distributors. First, you may turn off some potential consumers, since they view this "make money, too" message as an indication they are going to be confronted with some kind of a business pitch, when they just want to be consumers. It may be that once they try the product and are sold on it, they may become receptive to the business opportunity, but they don't want to be confronted by a business pitch now. On the other hand, you may turn off a person who wants a business opportunity with this double advertising approach, since a person who wants a business opportunity may feel this double program/make-money appeal suggests part-time rather than serious work, so it's not professional enough for him or her.

So keep your ad message simple—consumer, business or job oriented, but not all three.
Then, tailor your ad to your particular market, keeping these key points, previously noted, in mind:

Keep your copy short and to the point.
Focus on a benefit or advantage.
Make your copy catchy.
Make your ad eye-catching.
Ask for action.
Include your business name.

Sample Ads Using These Principles

The following ads illustrate how these principles are used in practice, when targeted to different groups of people. Each ad should end with your company name, contact person (maybe you), and a phone number.

Advertising Your Product to Consumers
Start off by showing how one of the features of your product or service can benefit the customer. For example,

Ad for a Discount Consumer Club

SICK OF HIGH PRICES?
Learn how you can save on almost everything you buy now—discounts from about 20 to 50, sometimes more, on most items. Call now and start saving.

 

Ad for a Health Program

DISCOVER YOUR PATH TO TOTAL FITMESS AMD WELL-BEING
with an exciting new health program designed just for you. Let one of our trained counselors show you how. The program includes a weight control diet, healthy gourmet foods you can prepare in minutes, an exercise program, and more. Start now. Call —————

 


 

 

 

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TITLE: Network Marketing

Network Marketing Category: Network Marketing

Shopping Mall: Network Marketing

Network Marketing Topics: Network Marketing