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PRESIDENT CLINTON AND THE MEDIA

Of all our American presidents, Bill Clinton stands out as the master in his employment of the media to further his cause. His innovative use of town hall forums to directly address the concerns of the electorate, his selective use of local broadcast stations to target messages to specific constituencies, parsing his phrases just so ("it depends what the meaning of is is"), using his obvious intelligence, superior speaking ability, and charisma to win over the opposition and get himself out of the tightest of political corners rime and again were all truly impressive. But the media was also Clinton's downfall, leading to queries into his personal life that no previous American president had ever had to endure. Activities in and out of the Oval Office once off-limits to reporting and deemed irrelevant to the office of president became a public spectacle of deceit and infidelity for the nation's 42nd president. What changed?

One obvious change was the Internet, which gives anyone with a computer and a modem the power to instantly reach millions. The Clinton White House employed the Internet to by-pass the Washington press corps and distribute information directly to the electorate through its website, but it may not have anticipated the other side of this new medium of communication. One commentator noted, "The Web was not simply a convenient conduit for releasing an exclusive story—it was the entity that was driving the media frenzy about the alleged presidential sex scandal." Old media changed their focus from using their websites to repeat already printed news, to now getting a jump on the news and competing with the the Internet world.

Another change was the development of cable news stations, such as CNN and MSNBC, and the increasing popularity of talk news shows on both radio and TV. Clinton had used these new media outlets to his advantage during the elections, but repeal of the fairness doctrine in 1987 led to a proliferation of conservative-oriented news/talk programs. By 1997, this was by far and away the most popular format on the radio, carried by more than 1,300 commercial stations. By this time, Clinton had angered the White House press corps by his efforts to circumvent them, and Clinton opponents were ready to utilize the new media to spread charges of scandal and demands for impeachment. Twenty-four-hour news stations needed news to report, and the scandals in the White House fit the bill. MSNBC, created a nightly news program called "The White House in Crisis" and ran the program whether or not there was anything new to report. Curiously, throughout the duration of the scandal, Clinton's approval ratings remained high. By the time of the impeachment proceedings, the public were saturated with the news and perhaps wanted it to just go away. The presidents 1999 State of the Union Address, given in the middle of the Senate impeachment trial, received a 77 percent approval rating. The Senate soon voted to acquit.

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TITLE: Law and Legal Services at CitiMall Shopping Mall

Law Category: Prepaid Legal Services, Law , Legal, Attorney, Advice, Firm, Search, Attorneys, Lawyers, Power of Attorney, Durable, Forms

Shopping Mall: Law and Legal Services get attorney advice, search, law firm, legal law advice Forms, law, power of attorney, Legal service, Free legal Forms, legal advice, legal, aid, legal document, prepaid legal, help, information

Law Topics: Preapaid Legal Services, Law, Legal, Attorney, Advice, Law Firm, Search, attorneys, Legal Terms, Free legal documents, attorney, lawyer, lawyers, power of attorneys durable, forms